Laid out approved campaign imagery and copy across multiple digital banner formats and print assets.

Provided with logos and imagery directly from IWC’s headquarters, I laid out and adapted graphics to fit each location’s specific display frames. This often involved retouching and manipulating assets in Photoshop to ensure proper proportions and visual consistency. Once approved, the final artwork was produced in various formats — including vinyl, lightbox fabric, and backlit materials. These large-scale rollouts spanned locations across the United States, where I managed project timelines, production details, vendor coordination, and installation logistics.

Managed production for these unique grand opening invitations for the Miami and Brazil boutiques, featuring laser-cut windows, foil stamping, and gold leaf stock mounted on touché black paper for a luxe, elevated finish. The intricate detailing was inspired by the boutiques’ architectural design, reflecting the elegance and sophistication of their entrances and window displays.

Versioned approved campaign creative into a full suite of digital site assets — including split-width carousels and animated spotlight grids — as well as printed deliverables for Ulta, such as in-store signage highlighting product and key messaging.

Executed a “Kissing Parlor” activation for Too Faced at Ulta’s World event, supporting the launch of the Kissing Jelly and Kissing Tint BFFs campaign. Adapted approved campaign assets to create wall extensions and custom booth wraps, ensuring all creative fit the event’s spatial dimensions and maintained brand consistency.

Managed production for holiday wrapping paper, hangtags, stickers, and other printed collateral created for Etsy’s festive seasonal campaign.

Produced and executed window graphics for flagship stores in Soho and Venice, supporting the brand’s artist and charity collaborations. Managed full production and installation of exterior and interior wraps for Happy Socks truck activations.

Produced a wide range of branded event materials, including credentials, newsstand graphics, fabric backdrops, step-and-repeats, floor decals, disclaimers, sunglasses, ping pong table graphics, vanity mirrors with PINK logos, refresh bar and photo activation graphics, and ground entrance gator boards.

I had the privilege of collaborating with the Senior Designer on the Propel x Michael B. Jordan campaign, focusing on precise asset management. I resized and adapted approved creative materials for a variety of OOH digital kiosks across Los Angeles, Detroit, and Houston, ensuring the campaign’s visual integrity remained consistent. This included maintaining accurate colors, gradient overlays, and image resolution, preserving the intended creative impact across all locations.

Produced laser-cut plexiglass elements, spray-painted to match precise PMS colors, and layered within existing frames to create a cohesive holiday display composition. Additional production methods, such as flatbed printing directly onto clear plexi, were used to replicate the same aesthetic across multiple markets.

Printed, produced, and installed a holiday animation campaign across eight boutique locations throughout the United States. The rollout featured a variety of printed visuals and custom garland installations in key storefronts to create a cohesive, festive brand experience.

Led production design for the gala, creating a cohesive visual experience through the step-and-repeat, dimensional logo plaque, podium, and custom stage backdrop. Orchestrated the production and installation of all elements, ensuring each piece contributed to a polished, immersive event environment.

Produced printed materials for a 900-person gala, featuring gilded-edge invitations, foil-stamped accents, coordinating menus, credentials, and additional collateral. Each piece was crafted to reflect the elegance of the event, combining meticulous detail and cohesive design to create a luxurious, memorable guest experience.

The Creative Director and I silhouetted and manipulated various buildings in Photoshop to create the final composition as a backdrop for the Fashion Show. 

We then produced it as large vinyl pieces to seamlessly create various perspectives of Tokyo. 

Executed large-format podium wraps and laid out graphics for the beauty sit-down area for the EU trade launch of Born This Way Soft Matte Foundation, ensuring high-quality production and a cohesive brand experience across all displays.